2012年12月8日土曜日

Japan's business know-how "BISCUE App" for global businesspersons released


This is a press release of Shubiki Corporation relating to "BISCUE App"
which will be sold for smartphones and tablets in the global market,

http://www.biscue.net/en_US/pressrelease/pr121207.html

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2012-12-07
Japan's business know-how "BISCUE App" for global businesspersons released
- Human Skills and Technical Skills in Multiple Languages -


Shubiki Corporation, Japan's leading business content provider, has
begun marketing their business training applications named
"BISCUE App" in 3 languages (English, Spanish, and Japanese) for
smartphones and tablets in the global market.

Since 1993, the Shubiki Corporation has been supplying business
courses under the name "BISCUE" (short for "Business Rescue"),
mainly for enterprises and companies in Japan, and presently
provides approx. 500 courses.

BISCUE App has been designed and developed based on the Japanese
training materials currently used in business, and is localized to
English and Spanish editions for the use of respective native
learners.

One of the features of the content is to go into the detailed aspects
of business in practice, instead of just describing the theory.

By using the QBL (Question Based Learning) method, BISCUE App keeps
motivating learners and lets them learn the practical know-how in
business with a combination of descriptive movies.

When localized, the content is not only translated but also adjusted
to meet the culture, customs and requirements in each language
speaking region.

For this purpose, production staff have been recruited from different
continents and cultures, including the US, Latin America, Europe, Asia,
and Africa, and are constanly exchanging ideas to improve the content
to meet the requirements in the marketplace.

With this concept, BISCUE App provides the global business
professionals with the opportunities to learn cross-cultural as well
as multilingual practices.

The first application is "Critical Thinking."

Multilingual editions as well as single language editions are offered.
BISCUE App starts selling at the App Store and Google Play and will
be provided on other platforms in the future.
Shubiki Corporation intends to increase the line-up of BISCUE App
based on their diversified business content series.


*** About BISCUE App ***
Provided for the following platforms:
 - Compatible with iPhone, iPad, and iPod touch. Requires iOS 5.1 or later.
 - Compatible with Android. Requires Android 2.3 or later.
 - Compatible with other platforms in the future
Language: English, Spanish, Japanese


*** About "Critical Thinking" ***
Provided in the following editions in each language and multiingual set.
 - Critical Thinking - Set Edition
 - Critical Thinking - Single Edition 1 What is Critical Thinking
 - Critical Thinking - Single Edition 2 Thinking and Tools
 - Critical Thinking - Single Edition 3 Problem Identification and Analysis
 - Critical Thinking - Single Edition 4 Solution Scheme and Its Selection

For the details, please refer to:
http://www.biscueapp.com/en_US/


*** About Shubiki Corporation ***
Shubiki Corporation is a cross-media digital content provider of
various business subjects. The content including approx.
500 pre-packaged titles under the brand name of "BISCUE Business
Content" are supplied in various media such as e-learning and
m-learning among others. The courses are used mainly by
organizational users in Japan which include global corporations,
small- and medium-sized companies, government, public organizations,
and universities.


*** Remarks ***
iPhone, iPad and iPod touch are trademarks of Apple Inc., registered
in the U.S. and other countries. App Store is a service mark of Apple Inc.
Android is a trademark of Google Inc. Google Play is a trademark of Google Inc.


About this press release, please contact:

Harumi Yoshida
Senior Managing Director
Shubiki Corporation
10-1 Takadanobaba 2-Chome, Shinjuku-ku, Tokyo, 169-0075 Japan
http://www.biscue.net/en_US/
E-mail: glb at shubiki.co.jp (Change at to @ when sending an email.)
tel. 81-3-3208-4276
fax. 81-3-3208-4288

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GlobalBISCUE@BISCUE Research Institute
http://www.biscue.net/en_US/

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